Gemini Image Models Reach GA with AI Ultra Price Restructure
View original source →Google moved its image generation models to general availability on May 28 while restructuring subscription pricing.
Model updates:
• gemini-3.1-flash-image GA: improved photorealistic generation, consistent character rendering, 4K output • gemini-3-pro-image GA: knowledge-grounded generation reflecting verified factual information • Preview endpoints shut down June 25 — migration required for production applications
Pricing restructure:
• AI Ultra reduced from $250 to $200 per month • New $99 tier provides access to production image models and Gemini Advanced • Enterprise billing shifting toward compute-based rather than seat-based pricing
The pricing changes reflect competitive pressure from OpenAI's GPT-5 image generation and position Google to expand the premium AI subscription market.
Why It Matters: The June 25 preview retirement is a hard cutoff requiring immediate action for developers using preview model strings. The shift to compute-based enterprise billing changes how AI deployment economics are modeled and budgeted.